Bruno-Georges David VA Press, coll. “Antidoxa”, 2018 (published in French)

Publisher’s comments

From the Tsunami to the earthquakes in Nepal or Haiti, from the plight of the Rohingya to the Syrian war or the migrant crisis, have NGOs become hypermarkets of solidarity, selling compassion in all departments to today’s captive sensation-hungry consumers? This work tells the inside story of current reality in NGOs and, for the greater good, uncompromisingly questions the way communication is manufactured in the humanitarian sector. Behind the compassionate facades and images of disaster, Bruno-Georges David provides an innovative and informative analysis of NGO marketing and fundraising appeal strategies. The author poses the legitimate questions of a professional and well-informed citizen concerning aberrations in organizational communication, a worrying phenomenon which could lead to a fatal breach between the NGOs and civil society and public opinion. Tested by over ten years of immersive research, teaching and lecturing on the media coverage of humanitarian crises and NGO communication, this work questions their relationships with money, the media and political authority. To what extent is there a blurring of self-promotion and information? Are manipulation and propaganda also prevalent in this sphere? We are given a broad overview of the real issues raised by the industrialisation of humanitarian action as regards the general public and the media, still taboo subjects in a tightly closed, secretive milieu. Taking on the role of a manifesto, this work recalls the origins of modern humanitarian action so that the generations to come may make a conscious and illusion-free commitment to humanitarian action, preventing it from becoming a mirage or a memory of the 20th century.

Bruno-Georges David is a consultant and Head of the Communications Department of the Social and Solidarity Economy of the School of Information and Communication Skills (EMI). He was previously Director of Communication and Development of Secours Islamique France and held the same position at Action Against Hunger. He is the founding President of the association Communication Sans Frontières, creator and founder of the Grand Prix of Communication Solidaire and of Observatoire de la Communication Solidaire. He is also a member of the steering council of Humanitarian Alternatives. He was previously Managing Director of BDC M & A, Managing Partner at TBWA/Corporate, CEO of ABDC.EU and he held various positions at Publicis: International Director, Deputy Wordwide Account Director, CEO and Chairman at Publicis Russia and CEO of Publicis Poland. He currently teaches at Paris I Sorbonne (CELSA) and Paris XII (UPEC).

Support Humanitarian Alternatives

Was this article useful and did you like it? Support our publication!

All of the publications on this site are freely accessible because our work is made possible in large part by the generosity of a group of financial partners. However, any additional support from our readers is greatly appreciated! It should enable us to further innovate, deepen the review’s content, expand its outreach, and provide the entire humanitarian sector with a bilingual international publication that addresses major humanitarian issues from an independent and quality-conscious standpoint. You can support our work by subscribing to the printed review, purchasing single issues or making a donation. We hope to see you on our online store! To support us with other actions and keep our research and debate community in great shape, click here!